The story behind

Little Folk Story

Don’t you love a good journey? Whether you love traveling or staying in one place cozied up to a good
book, there is just something about seeing yourself or the ones you loved in a new setting experiencing
things they never have before.

When I was a kid my family and I traveled all over and my mom would always, and I mean always, have her camera in hand. I didn’t realize it then, but she was chronicling our journey for us. She was telling our story through photos. And I cherished those photos, especially when my mother gave me duplicate prints so I could create my own photo albums.

I still have those albums to this day, each volume a chapter in the tale of me and my family.

I dove deeper.

Photography was with me my whole life, though mostly as a hobby, until my daughter was born. When I became a mother, the urge to tell her story awoke in me and I dove even deeper into photography. I found so much joy in capturing her milestones and memories, and to my surprise, my family, friends, and co-workers adored seeing these photos too.

On social media and in person, they would always comment and even ask to see more.

My daughter, my muse.

It didn’t take long for me to make the leap into going professional, and so, Joanna Moore Photography was born. I could only imagine how gratifying it would be to become a part of the journey of so many people, capturing moments in their stories for them to keep forever.

Family portraits, weddings, births, and celebrations, I’ve had the priviledge of attending and preserving very special moments of time for my clients. But of the countless photos I’ve taken in my career, my favorites will always be the ones where I dressed my daughter in sweet outfits in a natural setting fit for a storybook. They melt my heart every time I see them. It’s like some kind of magic

I would love for other parents to feel the same joy I do, seeing my child in a thoughtfully styled, timeless image that truly tells a beautiful story.

I’ve created Little Folk Story,

to bring magic to others,

Giving you the gift of whimsical memories.

Giving you the gift of whimsical memories.


View the


Little Folk Story provides a prime experience for families that see the value in printed artwork for their homes. Let's work together.